Rough concepts

1. My inspiration for this design was when i was looking at wine racks randomly.

2. I think this covers the briefs requirements as it has an alternative use, as its madefrom wood this element also is recyclable.3. The unique points that would sell this product are: it has a useful and longlasting alternative use; its recyclable and the rack inside will support the packagingmaking it more rigid to avoid damage.

1. There wasn't any inspiration as such for this design, I was thinking of wood as a material as its recyclable and also gives the impression of natural witch i think fits in well with WVB's processes.

2. Its recyclable able and it does have un unspecified alternative use as its a box, it can be used for anything!

3. To promote this product to the brewery i would suggest that its recyclable, has an alternative use and the design fits in well with their ethics.

1. Again, when i was looking at wine racks i came across a similar design and thought this could be  incorporated into Ale packaging.

2. this design fits the brief as its uses natural resources/ its green and it has an alternative use.

3. To sell this product i would show that it's recyclable, it has an alternative use and because of the nature of the alternative use it will appeal to woman as well, this could influence more sales.

1. My inspiration for this design came when i was thinking of other gift packaging, and what aspects worked well.

2. This covers the brief as it's recyclable, appealing and has an alternative use.

3. I would sell this product by proving that this type of design has worked before, but it has a twist to make it more appealing; it has a useful alternative use, its sustainable and its interactive.