The Brand

I think the brewery has a modern feel to it , this is from the colour scheme used of cream and black. Although it does has an element of maturity shown by it's logo's typeface and images used for the Dorothy Goodbodys range. The brand shows consistency throughout as the logo's elements are transferred to the beers labels and signage.

Colour

I've also noticed that the signage used for each ale has a connection to the colour of the ale itself.

I think this adds an element of class and solidarity to the brand. Something to incorprate into my own packaging designs.

Shape

All of the labels are consistent with shape, they use oblong for the logo, a triangle for the Wye Valley Bitter and a banner for the Dorothy Goodbody range.

 

This is another consideration when designing the shape of the packaging.

Typography

The brand shows a consistent use of typography with the logo produced in 'Copperplate' and the the rest of the copy in 'Gill Sans'.  Another aspect to incorporate into my own designs.

I think if i implement the research i have found for my own designs, i will ensure the brands identity and show off its ethics to the audience appropriately.