I was trying to think of a unique alternative use for a packaging design that's also appropriate to the product. I thought about the process that occours when creating the ale and condiments, and an obvious conclusion was a natural one. I thought that birds have an essentail part to play as they spread seeds for the hops and barley and are a majour asset to the food chain. So my thinking was to accomodate this within the packaging to turn it into a bird box.
It would be made from wood, obviously no glue would be used but nails. This would create a delay in the recyling process, the nails could be used again or melted down to produced something else.
Im not sure weather this idea is a tad ambitious as my DIY skills are limited and wether this concept is going in completely the wrong direction but user testing would tell me!

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