Badger

Badger is one of WV's main competitors. After researching them i've noticed that their ethics seem slightly differant. If you visit their website i've noticed that their main priority is selling their products. http://www.badgerdirect.com/ . There doesn't seem to be a personal touch that WV clearly has. You can buy ales in bulk and there distributed anywhere so they don't seem to have local values either. I think this could be a reason why they could create a larger turnover. Saying this i feel that if the WV brewery pushed there unique and dedicated values it could work in there favour. This is something i could try and subtly incorprite into my designs somehow.


After looking at some of Badgers packaging designs they seem pretty standard, but this is probably because there more practical.


This is what I have found:

The Badger sett

This is quite a unique idea. Obviously
not relevant in this way for this brief

A nice simplistic design

Gift pack made from wood, an
angle i hadn't thought of, maybe
research this further?