Final prototype

With the nets designed below I have created my final prototype ...

Final Nets

After attempting various nets I have now come up with my final concept. This idea uses no glues and is made entirely from folds. I have adjusted it slightly as i've made my many mock-ups but here are the final designs.

With final measurements

With final designs

Re-usable hangers

I found this cleaver idea at cabot corcus in Bristol. Where people and shops put there old or unwanted clothes hangers on this rail and people who need some pick them up! I always find I have too many, or too little hangers so I think this strategy is brilliant!

WRE

As I couldn't make the trip to the WRE I decided to go today! I was amazed at how many differant materials there were. Before I came here I collected some big cardboard boxes from work in various sizes. Unfortunately the box's weren't big enough so another reason I came here was to see if i could find anything of any use.


One of the staff members kindly let me have some big round sheets of card for my project, I was obviously very gratefull so left a donation. I now have the materials needed to produce my packaging. Below is the card i will be using an also the front of the centre ...

The card I decided to use for my packaging.

Beer Mat concept

After reading Andy's comments about my packaging, he suggested making use from the flap at the front of the box. So i though i could incorporate a 'pop out' beer mat into the flap. This is my design ...

Final designs

Here are my final designs for my packaging ... I've tried to keep consistency throughout, using the same typeface WVB requested, graphics and colours. I wanted to reflect a natural theme as i think portrays 'eco-friendy' better. Iv'e tried to keep an even balance between modern and traditional to try and capture a wider audience. e.g traditional colours, typeface, graphics. But to modernise this if tried to add quirky strap-lines and placed some of the typography on a slight slant, nothing major but visually this can make a difference.

Final concept

This is my final design. I prefer this as the text is separated

but i feel it fits in better around the illustration and the

strip at the top with the logo. I think the colours are pretty

generic so it should appeal to both genders. I also think that by

having the illustrations running off the page it make the whole design

tighter and adds a sense of solidarity. I like the traditional illustration of the hops

but I feel the typography adds a modern element, hopefully achieving

the correct balance.

Concept 3, progress ...

Here are some alterations of the concept below.

I like the design but i'm not sure about the

text and how its positioned. It either looks too

clumped together of too scatty.

Mock-up concept 3.

I prefer this concept the the earlier one. I think i need

to work on the strip at the top and also the stamp the

left hand side about the money box, i'm not sure

this use of typography fits in with the rest of

the design.

updated concept 1

I think this version is slightly better but i'm still not too

happy with it!

Mock-up of concept 1.

This is a mock up from my first thumbnail. It's just a rough

so i can get an idea of what it will look like. I think it would

look better if I thinned the some of the outlines and

maybe changed the colour of the brown as it looks

a bit too boring and doesn't really reflect what the 

package is for.

Re-drawn logos

Because I need to use WVB and Legges logos on my packaging I have re-drawn them. I have done this because if it took them off the internet they would be pixelated so by doing this I will be able to have them any size without pixilation as they're vectors. Here is what i have produced ...

More thumbnails

1. I quite like this design, i will use the barley in a stencil

style, also all of the designs will be produced using a max

of three colours.

2. I like the idea of using stencil type designs made out of hops and leafs

should appeal to both genders. Will also wrap around the side of

the packaging.

3. I like the idea of having this vinal leaf and hop illustration appearing

from the top of the packaging it also fits in the appropriate logos

and money box stamp. I may carry this design forward and progress it further.

4. Again a vinal illustration, a variation of concept 3. I may progress this as well.

5. My first initial design i'm not too sure about this concept.

6. Again I have gone down the vinal illustration incorporating the ingredients.

I think its appropriate but it will use a lot of ink, something I don't want to do!

7. A simple design with logos placed into the leaf i think this could look a

bit of 'something and nothing' though.

8. Again I have tried to use the bottle idea but I don't think this is necessarily

needed the flap will allow people to see the contents.

Packaging designs...

Now I have established my final packaging design and alternative use etc I have started some enitial designs for the packaging. Here are some early stage thumbnails...

Example of the front. sides and back.
Front- small info about money box, illustrations of bottles
in packaging with appropriate logos.
Sides- Info about WVB and Leggs with Q.R codes.
Back- Ingredients of each product, food comps and appropriate logo's.

Further thumbnails using the idea of the barley as simple illustrations.
The use of a max of three colours will be used to restrict ink usage.

Early ideas for graphical designs.

Rough mock-up of general layout of the graphical form.

Further progress

Here are some images of my final mock up for the packaging ...

Progress continued ....

Here is a mick up of for the actual money box that will be placed insude the packaging ...

Pint saver money box concepts, a working progress

I have progressed with my pint saver money box concept and started creating various nets for the packaging. Below are my 'trail and error' versions ...

30th November task

1) suggest 3 ways in which you might minimise your materials use with your package. 


• Only use necessary materials, don’t use extra or more just to make it look good.

• Make your packaging out of off cuts if possible.

• Make a second use for your packaging but don’t be too extravagant with the use of materials.

2) what two things might you yourself do to lessen your own carbon footprint in the future?

• As I do a lot of driving, I will minimize this whenever possible. e.g. walk, cycle or use public transport more.

• Make more of an effort to recycle even more and use more recycled products.

3) Describe 1 example of information display that you saw while at CAT: What it was, how it was presented graphically and in what context [i.e. covered area, out in the open, specialist display etc]. Could the display you saw be improved and how do you think this could be  achieved?

• I noticed the signage on the straw bail theatre was quite nice. I think it would benefit from a bit of an update as its not actually that noticeable when your there. I also think it would show off what the building is, maybe include some information about the building separately. E.g it was one of the first buildings to be erected and its made out of straw bails etc.

On a general note about the signage around the whole centre, I found that there was no consistency throughout the signage; it was a bit of a miss match. Possibly incorporate their branding into the signage and a consistent layout and shape etc.

Cool reusable things found at CAT

While looking around the gift shop at CAT I found this bird feeder and watering can, used from the metal frame and inserting a used water bottle. I thought this was a cool way of creating a delay in the recycling process!

Bird box with screws

I found this bird box in the gift shop at the CAT trip, it clearly uses screws so i feel this is proof that its a sustainable resource.

How to recycle screws, nails and hinges.

Obviously if i create this packaging design out of wood i don't want to use any glues so my only other option is screws, nails and hinges. I cant do this unless i find out how these can be recycled. I have done a lot of research on various sites etc and found these potential outcomes...

• Sell/ donate them as scrap (to be reused).

• Re-use them myself.

• Donate them to schools or colleges for re-use.

I think this over comes the problem as i now no what can be done with them, maybe a note on the actual design can reinforce this to the consumer.

Printing on wood

I have researched the techniques of printing onto wood. I have found one process where you can print onto a sheet through an inkjet print to then transfer this onto the wood after. But as you are using an inkjet printer it doesn't allow you to use vegetable or soy based inks, something i feel important. I have therefore contacted a couple of wood printing companies to see if this process is possible and have also asked them for a rough quote, hopefully this will give me an insight into weather this can be achived. If not it is possible that I can create my packaging out of recycled, strong cardboard. Although i'm quite intrigued to use the process of wood packaging from what I have learned during the CAT trip!


Below is the email i sent to the wood printing companies found ... 


"Hi Mark,

Im currently doing a project at uni where i'm creating a beer package out of wood. I was wondering if you were able to print on this?

and what type of wood can you print on, Weather you can print on it using vegetable inks and how much it would roughly cost? If you

could get back to me i'd be extremely grateful

Many thanks

Claire"

New concept - Pint saver money box

After the CAT trip i was really interested about the idea of using wood as a sustainable material for my design. I was also thinking about alternative uses and thought of using my design to make a delay in the recycling process. My idea was to turn my packaging into a 'pint saver money box'. There will be three slots at the top and three compartment at the bottom where the money falls into. There will also be a small chart down the side of the packaging idicating how many pints you've saved. Here are my concept designs ...

CAT trip

Here are some photos from our visit to CAT last wednesday. I found it quite a useful trip, and found out a bit more about sustainable materials which has in-fact influenced my designs.

Above are images of a lecture room. Its a sustainable building
made from soil built up in layers. It collects heat during the day
and releases it again at night.

Here is a close up of the soil wall,  you can see its
build up of layers.

This is a remote controlled movable solid blind,
they move it to create light and also an alternative
way of ventilation, windows open at the top to
let heat escape.

Large south facing windows to let in sunlight
to fill the room so electric light isn't needed and used
on a very rare basis.

This buildings structure is purely made from timber (wood)
with render over some parts. A few finishes are used
to prevent weathering. I learnt on this trip that using wood is a
really sustainable resource. Instead of setting the wood on fire or
letting it rot (releasing carbon dioxide into the environment), If used
in another way, this delays the recycle process and stops carbon
dioxide being released into the environment. Basically capturing the
chemicals into the enabling them to escape. 

Solar panels are used to generate electricity for all of the
buildings. This is stored over the summer and then used during
the winter. They even had energy left over!

This is a toilet block, again made from wood.
Although it is rotting at the moment so a new
one is needed!

This building is made from hay bails! A metal
support is used to keep it together with rendering
over the top to keep it watertight, the hay bails are
also a great use for insulation.

Coca-cola's effort's in sustainable packaging and energy & climate control

Coca-Cola have enforced a scheme to help the environment with in the process they use. Below are two examples of how they are currently helping this situation and what their goals are for the future in the areas of sustainable packaging and energy & climate control.

wine holder

I found this after looking more into alternative uses and the idea of having a re-use for a bottle/wine holder/carrier. I really like thins concept its something that can be used for a long time and backs up my idea that it works.

Beer carrier

I like this concept as its unique, very intricate, recyclable and also has a re-use! 

Wine carrier

The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in. The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box.

HP ink eco friendly packaging

This packaging enables the HP Ink consumer to send back their empty ink cartridge in the self addressed, same box that the new ink cartridge is bought in. Conceptually, HP would start a “refilling” option, where the user would order their next cartridge online ahead of time and receive a discount by entering a the code found on the box. Recycled chipboard was used as material and screen printing was used for the graphics (using only process inks cyan, magenta, yellow and black).

Bird box concept

I was trying to think of a unique alternative use for a packaging design that's also appropriate to the product. I thought about the process that occours when creating the ale and condiments, and an obvious conclusion was a natural one. I thought that birds have an essentail part to play as they spread seeds for the hops and barley and are a majour asset to the food chain. So my thinking was to accomodate this within the packaging to turn it into a bird box.


It would be made from wood, obviously no glue would be used but nails. This would create a delay in the recyling process, the nails could be used again or melted down to produced something else.


Im not sure weather this idea is a tad ambitious as my DIY skills are limited and wether this concept is going in completely the wrong direction but user testing would tell me!

Rough designs continued

Here I have chosen two of the first set of roughs to carry forward and expand on.


Good and Bad points of concept 1:


• I think the design will work well as its unique and promotes mainly WVB but also,   respectfully 'Leggs'.


• This concept has an alternative use as a bottle carrier, this will further advertise WVB as its logo will be incorporated into the design.


• All relevant information will be displayed as well as the advantage of including Q.R codes for both companies. This will offer more user interactivity as well as more information and the opportunity for promotional items within this facility.


• Im not sure how useful and how used the bottle carrier will be. And weather this idea would be something WVB will be interested in. To find out i will carry out some user testing to all types of audience to determine which method best suites.


• Because the design entails a lot of alignment im not sure wether this will be crafted well enough to give the correct impact. I will have to carry out some prototypes to see weather this can be achieved.


Good and Bad points of concept 2:


• I think the initial design works well as it can look nice as well as being practical, and stacked appropriately for transportation, something the brewery state is important.


• All relevant information will be displayed as well as the advantage of including Q.R codes for both companies. This will offer more user interactivity as well as more information and the opportunity for promotional items within this facility.


• It fits the briefs requirements


• I think the alternative use is unique and useful, i think it will appeal to all audiences but more so women who buy this as a gift, its something for the home thats appropriate to the product also.


• I have the same problem of being able to create this appropriately for it to work, but again this something that will be found out through trial and error as well as user testing.


Concepts

Concept 1

Concept 1

Concept 1

Concept 1

Concept 2

Concept 2

Concept 2

Concept 2

Concept 2