Leggs of Bromyard and Wye Valley Brewery trip

Condiments

Leggs Ketchup condiments

Outside the brewery

Waste that the brewery sell as cattle food
for for local farmers

Fermentation

Vernon explaing the barrel sizes

Machine used to clean the old barrels
for recycling

Barrels in storage

Barley

Hops

First stage of the brewing process

containers for fermentation

previous gift packaging

Previous packaging

Previous gift packaging

Old Ale Packaging

Blogger App

For those of you with an iphone ir smart phone, iv'e found the blogger app! I think it could be quite useful!

Wye Valley and Leggs brief notes

Things to consider:


target Audience:


Primarily real ale drinkers but as this would be a gift set the main buyers would be partners, family and friends. This means the design must appeal to all audiences [need to find the right balance].


Requirements and Considerations


• Wye valley and leggs logo


• Design must suite all times of year so can't be specific to just e.g Xmas or fathers day. So   a generic design needed.


• To contain 3 products [ ideally 2 WV and 1 L as the main company selling the gift pack is WV]


• Another use for packaging after use. Either a 'cradle to cradle' or a delay in the recycling process outlook.


• An understanding to what needs to be put on the back of the packaging. About the company and the ways of their commitment to eco friendly processes, its ethics and values. Ingredients although may not be appropriate as different ales differ slightly in their ingredients. Maybe a description of each might be more appropriate this will allow the consumer to still know what they're getting. And info about which foods go with which ales. This theory may also entice women buyers?


• User testing - Show designs to all audiences stated to determine what aspects would encourage them to buy the product.


• The design needs to reflect the common ground between the two companies and show off both to their best advantage but still baring in mind the environmental impact.


• Design needs to reflect the theme of 'Quality Real Ale'.


• To enhance that the companies use local products and helps negate the wasteful credentials of board, print,on-use and recyclability. (something interesting was that WV sold their used/ un-needed waste from ingredients as cattle feed to local farmers).


• the packaging design also needs to cater for where it will most likely to be sold these are: WV brewery shop, Leggs of Bromyard, Online from both outlets, Farm shops, delis across the region, possibly in supermarkets [but bot necessarily in the near future].

Task 3 - Explanation

I was originally inspired by pumas 'Clever Little Bag' because of the effects it has on sustainable design. But as it has been done before i decided to try and design something a tad more unique and simple. I thought of creating a wrap-around made out of one sheet of 100% recycled card which folds in to keep it secure; this would also insure no glue is used. It would also include a handle so bags wouldn't be needed for transportation. The content/design on the wrap-around would be printed in vegetable inks to make it 100% sustainable.

Task 3 - Thumbnails

First stage thumbnails

Second stage, drawstring bag and wrap-around

Final design thumbnails

Final design mockup

Prototype 2

Prototype 1

Pumas clever little bag

Puma-Clever little bag.

This video shows the launch of 'PUMA' cutting-edge sustainable packaging and distribution system designed by Yves Behar. This strategy is to significantly reduce the amount of waste and CO2 emissions that traditional packaging  processes have generated in the past.

100% recyclable paper bottle

http://www.toxel.com/inspiration/2009/04/04/20-unusual-and-creative-packaging-designs/


This is something I found which is quite unique! Its the 360 paper bottle, 100% recyclable! Theres also some other cool stuff on there too.

vegetable ink vs normal ink vidieo

Task 2 normal ink vs vegetable ink

I've found that the method of printing with vegetable inks is considerably better for the environment as well as a lot more healthier for the people who have to be around the chemicals used in the 'normal' print process. previous printing techniques release at least 6 different types of chemicals into the environment where as vegetable ink release none. This has a big impact on ground level o-zone.

1. Design to minimise the ecological footprint of the product/material/service product, i.e. reduce resource consumption, including energy and water.

Normal print processes use at least 6 differant chemicals and releases them into the environment; vegetable inks don't.

2. Design to exclude the use of substances toxic or hazardous to human and other forms of life at all stages of the product/material/service product's lifecycle.

Because of the chemicals released, people who are surrounded by this are harmed. vegetable inks release none so its healthier for people who are surrounded by it.

3. Design to use locally available materials and resources wherever possible (thinking globally but acting locally).

Vegetable inks are easily produced and can be locally sourced, this also reduces the amount of pollution caused by trasportation.

4. Design to maximise a product/material/service product's benefits to communities.
the inks are cheaper to produce.

5. Design to create more sustainable products/materials/service products for a more sustainable future.
If this method made 'the norm' then it will perminantly reduce all thease chemicals being released into the atmosphire.

Task 1 Global Warming

The effects of rising sea levels

One of the main effects of global warming is that sea temperatures rise. In addition, water from land-based ice such as glaciers and ice-sheets enters the water causing the sea levels to rise even further.

It is expected that by 2100 sea levels will have risen in most places by around half a metre. In many places, half a metre would result in entire beaches being washed away as well as a significant amount of coastline. For people living in low-lying islands such as Tuvalu, Kiribati or the Maldives, where the highest point is only 2-3 metres above current sea levels. An increase of half a metre could see significant portions of their islands being washed away by erosion or covered in water. Even if they remain above the sea, many island nations will have their supplies of drinking water reduced because seawater will invade their fresh water aquifers.

Even if greenhouse gas emissions could e stabilised by the end of the 21^st century, sea levels rise from ocean thermal expansion may only have reached half its eventual level by the year 2500.

Another impact of sea level and temperature levels rising is the change in weather. This includes an increase in areas affected b drought; increased tropical cyclone activity and an increase of extreme high sea levels.

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