Wye Valley and Leggs brief notes

Things to consider:


target Audience:


Primarily real ale drinkers but as this would be a gift set the main buyers would be partners, family and friends. This means the design must appeal to all audiences [need to find the right balance].


Requirements and Considerations


• Wye valley and leggs logo


• Design must suite all times of year so can't be specific to just e.g Xmas or fathers day. So   a generic design needed.


• To contain 3 products [ ideally 2 WV and 1 L as the main company selling the gift pack is WV]


• Another use for packaging after use. Either a 'cradle to cradle' or a delay in the recycling process outlook.


• An understanding to what needs to be put on the back of the packaging. About the company and the ways of their commitment to eco friendly processes, its ethics and values. Ingredients although may not be appropriate as different ales differ slightly in their ingredients. Maybe a description of each might be more appropriate this will allow the consumer to still know what they're getting. And info about which foods go with which ales. This theory may also entice women buyers?


• User testing - Show designs to all audiences stated to determine what aspects would encourage them to buy the product.


• The design needs to reflect the common ground between the two companies and show off both to their best advantage but still baring in mind the environmental impact.


• Design needs to reflect the theme of 'Quality Real Ale'.


• To enhance that the companies use local products and helps negate the wasteful credentials of board, print,on-use and recyclability. (something interesting was that WV sold their used/ un-needed waste from ingredients as cattle feed to local farmers).


• the packaging design also needs to cater for where it will most likely to be sold these are: WV brewery shop, Leggs of Bromyard, Online from both outlets, Farm shops, delis across the region, possibly in supermarkets [but bot necessarily in the near future].